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Initially, the term "ICO", which refers to "initial coin offering", was used to refer the initial release of cryptocurrency tokens to the public as a fund raising mechanism. However, due to regulatory concerns of ICO being modeled after IPO (Initial Public Offering) and its implication as an investment vehicle, some projects begun coining different naming convention. Token Generation Event (TGE) is one such convention.
An acronym for Zero-Knowledge Succinct Non-Interactive Argument of Knowledge, zk-SNARKs refers to a protocol where one can prove posession of a given piece of information (eg a string or hash) without revealing that information and also without any interaction between both the prover & verifier.