Lunyr (pronounced “lunar”) is an Ethereum-based decentralized crowdsourced encyclopedia which rewards users with app tokens for peer-reviewing and contributing information. It can be compared to Wikipedia. Lunyr and aims to be the starting point of the internet for finding reliable, accurate information.
A strategic component of the Lunyr platform is its advertising system, which allows for the purchase of advertising on the platform using Lunyr tokens (“LUN”). LUN tokens are ERC20 tokens on the Ethereum blockchain and functions as part of the incentive system to drive contribution, peer review, and dispute and quality resolution.