CoinGecko's Content Editorial Guidelines

Introduction

CoinGecko’s content aims to demystify the crypto industry, helping users from all walks of life understand the latest industry developments, hottest projects, and how to participate and get involved.

We do this by:

Constantly having our finger on the pulse of what is happening within the crypto industry, across all sectors and verticals
Diving deeper to understand the context of all of these latest developments, and also drawing parallels and comparisons with broader context and historical examples
Being mindful of the topics but more importantly projects we cover, so that we build trust and credibility with our users
Being comprehensive and meticulous in our research, sticking to being factual and not succumb to hype or FUD
Articulating the facts in an accessible manner that can be easily understood, leveraging different media such as charts, diagrams, videos to communicate information
While maintaining an optimistic tone on projects or topics we cover, balance that by calling out the clear risks and pitfalls

Editorial Values

While we are not a news outlet, we still strive to uphold the highest standards of editorial quality and integrity. The trust of our users is our most valuable asset, and it is important that we constantly strive to inculcate and preserve that trust through every piece of content that CoinGecko publishes. Just as our users rely on our coins and exchanges pages as a trusted source of up-to-date information, the same expectations extend to the content we produce as well.

Accuracy is paramount to our work, whether that is presenting a slice of data analysis, or covering the facts about a newly launched protocol. We are as thorough as possible when researching topics. To the best of our abilities, we fact-check and verify facts and information across multiple sources. When there may be unavoidable gaps in data or we make certain assumptions, it is called out clearly.

We understand that context matters, and it is always important to frame topics in the right manner. We try to provide as much relevant background information as feasible so that users can understand the broader circumstances, and appreciate the reasons behind certain events happening within the industry.

Crypto is an industry that lends itself to esoteric concepts and jargon. We strive to speak in plain language, in line with our mission to demystify the industry. Where necessary we draw parallels with more commonly understood examples to illustrate concepts, and use the aid of media such as diagrams, charts, infographics to improve our presentation.

We are optimists but not maximalists. We will give projects a fair shake and the benefit of the doubt, but will also cast their lofty pronunciations and ambitions through a lens of realism. Where there are clear and obvious risks, challenges or gaps, we will call it out in a fair and balanced manner. This also means we are selective in the topics and projects that we choose to cover.

Finally, we will fiercely assert our editorial independence. Our writers and analysts retain significant agency, and frequently produce original work. We do not publish any content that has not been vetted by our editors. If a particular content is sponsored, the client may suggest certain changes or modifications, but we retain final editorial say. We will not obfuscate material facts, or publish something that could be misleading to our users.

Not Financial Advice

CoinGecko does not, and is not licensed to provide any form of financial advice. While maintaining an optimistic tone, in all of our content we aim to be factual and balanced, without embellishment or bombast. We actively avoid and disallow the mention of any price targets and predictions, except in reference to an external news report or third party source.

All of CoinGecko’s content is provided strictly as general information only, and any use or reliance on our content is solely at the user’s own risk and discretion. Any projects mentioned by CoinGecko in our content should not be construed as an endorsement or recommendation of their products or services.

Conflicts of Interest

CoinGecko has a dedicated Business Development team that is responsible, amongst other things, for selling advertising on our platforms, as well as content. They work independently of the Content team, and have their own set of guidelines and policies for accepting advertising or content clients.

While some of our content may be sponsored by a client, they are governed by the Sponsored Content policy described below. All sponsored content relationships are owned by the Business Development team, independent of the Content team. Content team members will not directly accept money, tokens, or other forms of inducement from any individuals or entities to produce any form of content.

A user may occasionally be served ads in the midst of our Content. Advertising relationships have no impact on the content produced by CoinGecko, and do not necessarily represent the views of CoinGecko and its Content team.

Content team members may have some degree of investments or involvement (e.g. through participating in a DAO) in certain projects that we cover. Writers and analysts may not produce content which include projects that they may have a significant investment, controlling stake, or play a prominent role in. Should such a situation arise, they are required to disclose this to an editor, and the piece is to be reassigned to an unconflicted writer or analyst.

Collaborating Contributors and Freelancers

CoinGecko occasionally publishes content from external collaborating contributors, or engages the services of freelancers to produce content for us. All such content is still held to the exact same editorial guidelines set out in this document, and it is the responsibility of CoinGecko editors working with these contributors or freelancers to ensure that these guidelines are met. CoinGecko retains final editorial say over all content published on our platforms, including the right to reject any content that does not meet our guidelines.

Any freelancer engaged by us are required to sign a contract with CoinGecko prior to commencing any work. These contracts contain specific clauses addressing conflicts of interest, and require them to take care in avoiding such conflicts, and disclose these conflicts where required. CoinGecko editors working with these freelancers are responsible to address situations of conflict where they arise.

Attribution

Crypto is an industry that places a strong emphasis on radical transparency, and all of the data and information available catalyzes a constant stream of diverse analysis and content creation.

Any data, images, charts, or media that we may have obtained or adapted from other third-party sources must be attributed clearly. We do not tolerate plagiarism of any kind.

Errors and Corrections

While we always strive to provide the most accurate facts and information, errors may occur. We encourage our users to report errors via our Support channel, so that it can be corrected at the earliest.

Errors, once reported, will be reviewed by the respective editor to determine the next steps. Simple errors, such as typos, will be fixed promptly. For more substantial errors, any corrections will be accompanied with a note at the end of the content explaining the nature of the correction. For content where such a note may not be possible, e.g. in our newsletter, we will publish a correction note in the next earliest publication.