What Is Believe? Launching Memecoins via X Replies

What Is Believe?

Believe is a memecoin launchpad where users can launch tokens by replying to any X posts by Believe’s “Launchcoin” X account with a ticker name.

Key Takeaways

• Believe is a crypto launchpad that allows users to launch crypto tokens through X without having to use a crypto wallet.

• Believe’s founder Ben Pasternak rebranded his PASTERNAK token to LAUNCHCOIN in early May.

• LAUNCHCOIN is speculated to be the official token of the Believe platform, rising to over $200 million in market capitalization in a matter of days.

What Are Memecoin Launchpads?

Crypto launchpads are typically decentralized platforms designed to help early-stage crypto projects raise capital, secure liquidity and gain visibility. Launchpads help facilitate presales and liquidity provision to bolster the success chances of a token launch. 

Since Pump.fun, memecoin launchpads are on the rise. Unlike typical launchpads, which focus on the credibility and capability of projects, memecoin launchpads allow anyone to launch a token. Memecoin launchpads also emphasize fair token distribution (fair launch), where anyone can buy the token upon launch, without any presales, or staking/holding requirements.

How Believe Works

Launched in late April 2025, Believe is a memecoin launchpad with a launching mechanism that has a unique social media twist. Instead of traditional launches via regular token deployment through a dApp, users can launch a token by replying to any X post by Believe’s “Launchcoin” X account with a ticker name. 

Believe will handle the token launch process on its backend, deploying a token with the corresponding ticker on the Solana blockchain. It will then notify users of the successful token launch through an X reply with a token link.

Example of a X reply followed by token launch by Believe.

Your coin 'Worthless Dash Coins' (DASHCOIN) is live! Link:https://t.co/7FKH2rnLrt

— Launch Coin on Believe (@launchcoin) May 13, 2025

Coin Creator Revenue Sharing

Tokens created on Believe start on a bonding curve, graduating to Meteora after the token hits $100 thousand in market capitalization. Graduated tokens will utilize Meteora and its dynamic liquidity fee structure. Trading fees generated are split 50/50 with the Believe platform and the coin creator. Coin creators can claim their share by simply linking their X account to their Believe app, creator payouts are distributed daily.

Believe in Something: Rebranding from Clout to Believe

Believe first started as Clout, a Web3 SocialFi platform on the Solana network where influencers and creators can launch their own tokens and let their followers invest in them. Clout gained traction after its founder, Ben Pasternak, first released his own token through the Clout platform as PASTERNAK. PASTERNAK grew explosively climbing to a market capitalization of over $80 million within a day but eventually died down as interest in the memecoin and platform waned.

On 28 April 2025, Clout made a surprise return with the announcement of the launch of Believe and LAUNCHCOIN in a X post which went viral in the crypto space garnering over 590 thousand impressions.

Clout → Believe

Believe in someone → Believe in something

Reply to any tweet with @launchacoin +name to turn it into a coin. pic.twitter.com/hDmwNtqr1R

— Believe (@believeapp) April 28, 2025

What Is LAUNCHCOIN?

LAUNCHCOIN, while not an official coin of the Believe platform, is actually the formerly known PASTERNAK coin which was launched through Clout. After the platform rebranding announcement, Believe rebranded all official token logos of the PASTERNAK coin, rebranding it to the aforementioned LAUNCHCOIN. 

Because of this rebranding, crypto users heavily speculated that LAUNCHCOIN is/will be the official coin of the Believe platform due to the coin’s close ties and rich history to Ben Pasternak, the founder of Clout, now Believe. As a result of this heavy speculation, LAUNCHCOIN rose back from the dead climbing from $10 million in market capitalization on May 12, to over $240 million on May 14.

Starting the Internet Capital Markets Meta

This token launch method requires no technical expertise or even a crypto wallet at all and allows for creators with unique ideas to tokenize their ideas with a simple X reply. This innovation led to the creation of the concept of “Internet Capital Markets”, where anyone with a good idea can raise capital for that idea through the internet in this manner.

Important Disclaimer

While the internet capital markets is a rising narrative at the time of writing, the Believe platform puts out clear disclaimers that coins listed on their platform “is not a security, must never represent equity”. These disclaimers go against the Internet Capital Markets narrative and should be noted that this is highly speculative and goes against Believe’s platform guidelines.

Risks of Believe

While Believe is on the rise, users should be aware of some of the risks they may face on the platform. 

Rug Pulls and Scams

Memecoins are highly speculative and extremely prone to rug pulls and scams. Most of these memecoins have no intrinsic value and will likely crash in value once market interest in its narrative wanes. While this risk is not specific to Believe, given that most coins launched on Believe are memecoins, this is an important risk to consider.

Dealing With Spam

It is unclear how Believe handles or will be able to handle massive influxes and amounts of token launch requests through X replies. Given how Believe currently processes and launches tokens based on X replies, it is also unclear if there are safeguards against users spamming X replies to Believe’s Launchcoin X account, which may potentially overload Believe’s system. There are currently over 5 thousand replies to Launchcoin’s X post, which so far pales in comparison to the over 20 thousand daily token launches on Pump.fun.

Temporary Halting of X Reply Token Launches

On 22 May 2025, the Believe team announced that they are temporarily suspending the token launches using the “@launchcoin” handle. Token launches will now instead be manually reviewed and approved via their website. The team said that this suspension of services is due to “a surge in non-project coins”, suggesting that spam tokens are indeed a concern that the team is struggling with.

Token Metadata Mutability

According to Rugcheck.xyz, Believe currently allows coin creators to change and alter token metadata after its launch. This means that coin creators can change the following identifying characteristics of a token even after launch: Name/ticker symbol, associated URL and token profile picture. At first glance, this feature does not seem malicious as it means that coin creators can possibly rebrand their tokens in the future, as seen in how PASTERNAK rebranded to LAUNCHCOIN. 

However, allowing coin creators to change their token’s on-chain metadata will also allow coin creators to possibly deceive or add phishing links to their token after it has taken off. This opens the door to attacks where token creators rename their tokens after launch to impersonate or mimic other well-known crypto projects.

Believe vs Pump.fun

Here are the differences and similarities between the two prominent memecoin launchpads

Notable Believe Memecoins

An unofficial leaderboard of the top Believe coins launched was made by X user 0x_ultra, who has in turn tokenized his dashboard as DASHCOIN. Here are some of the notable coins launched through Believe.

Dupe

DUPE is a platform that helps users find cheaper alternatives for furniture. Users can search for a specific piece of furniture or upload an image of what they want. The platform then matches you with a similar piece or duplicate of what you want at a more affordable price.

Noodle.gg

This should be fun. Eat other snake = take their money

Live now.

CA: 7cEgQdp8JTXvBrpjSzji7bLEeCHWENRwX62B2Ep97k5H pic.twitter.com/V22ORG2hYO

— Alex Leiman (@alex_leiman) May 12, 2025

NOODLE is a crypto clone of the popular web browser game, Slither.io. Users can grow their snakes by eating other player’s snakes. Noodle.gg introduces an amusing crypto twist, “eat other snake, take their money”.

Yapper

YAPPER is a deepfake AI video creating platform that specializes in lip-sync dubbing videos. Yapper positions itself as a platform to make video clips of celebrities or important figures such as Donald Trump say hilarious or satirical things. Yapper disallows usage of the platform to create video clips for malicious or fraudulent purposes, but it is unclear if they have any safeguards to prevent users from attempting to do so.

Conclusion

Believe is a novel and unique crypto launchpad that embodies the idea of bringing Web3 to Web2 users. Coin creators can create coins, earn creator fees and claim creator fees all without having a crypto wallet at all. However, this increased accessibility to coin creation is concerning given how well known creators and influencers have already abused the current crypto launchpads as seen from scams such as LIBRA, MELANIA and more. Believe might introduce yet another wave of crypto scams into the Solana ecosystem if safeguards are not put in place. Users are reminded that participating in memecoins is highly speculative and should not be considered as investments. This article is for informational purposes only and should not be regarded as investment advice.