Top 15 Countries Most Curious about Cryptocurrency

With the bear market unyielding, we wanted to understand which countries have remained most cryptocurrency-curious, since the market began to crash in April this year.

We examined Google Trends data of search terms frequently used by people interested in cryptocurrency. These terms were then combined to give each English-speaking country a ‘total search score’ to discover which countries have been the most interested in cryptocurrency since the market crash in April 2022.

Here are the key highlights from our study:

• Nigeria ranks highest as the country most interested in cryptocurrency since the market crash in April 2022.
• The United Arab Emirates and Singapore are the second and third countries most curious about crypto, respectively. 
• The United Kingdom ranks as the fifth most interested country in cryptocurrency, with the United States twelfth in the findings.

The most curious nation about cryptocurrency is Nigeria, study shows

With a total search score of 371, Nigeria topped the list for its population having the highest search levels for the phrases ‘cryptocurrency’, ‘invest in crypto’ and ‘buy crypto’ worldwide. Additionally, the population of Nigeria search for the cryptocurrency ‘Solana’ the third most worldwide.

The United Arab Emirates is the country second most curious about cryptocurrency since the market crash in April this year, with a total search score of 270. The United Arab Emirates has the second-highest proportion of its population searching for both the word ‘cryptocurrency’ and the term ‘invest in crypto’, placing it second in the ranking. 

Singapore places as the third country most interested in cryptocurrency since April this year. The Southeast Asian country has the third-highest level of searches for the term ‘buy crypto’, in addition to being the country searching for the cryptocurrency ‘Ethereum’ the most worldwide, giving Singapore a total search score of 261.

Read More: Singapore ranks #1 as the country most interested in the Ethereum Merge

The United Kingdom also ranks as one of the countries most interested in cryptocurrency since April this year, placing fifth overall. With a total search score of 198, the UK has the sixth-highest level of searches for the term ‘buy crypto’ and the third-highest number of searches for ‘invest in crypto’. Bitcoin, Ethereum and Polygon are all trending cryptocurrencies in the United Kingdom. 

Additionally, the United States places as the twelfth country most interested in cryptocurrency worldwide. The study revealed that the United States has the tenth-highest search levels for the term ‘buy crypto’ and is the sixth country most interested in the cryptocurrency ‘Solana’, totalling a search score of 157. Similar to the United Kingdom, Bitcoin, Ethereum and Polygon are all trending cryptocurrencies in the United States right now.

The Top 15 Countries Most Curious about Cryptocurrency, since April 2022:

1. Nigeria
2. United Arab Emirates
3. Singapore
4. Australia
5. United Kingdom
6. Canada
7. Georgia
8. Lebanon
9. New Zealand
10. Trinidad & Dobago
11. Pakistan
12. United States
13. Ireland
14. Cyprus
15. Kenya

Bobby Ong, our COO and co-founder commented on the findings: “This year, we see a major correction from previous bull cycle highs, which have resulted in significant price drawdowns in an unforgiving macroeconomic environment. 

This study provides interesting insight into which countries remain most interested in cryptocurrency in spite of market pullbacks. The countries at the top of this list appear to be keenest to buy the dip, and highlight their long-term outlook for cryptocurrencies.”

Research Methodology

The research examines global Google Trends data of English search terms frequently used by people interested in cryptocurrency, namely 'Cryptocurrency', 'Invest in Crypto', 'Buy Crypto', 'Bitcoin', 'Ethereum' and 'Solana'. These terms were then combined to give each country a ‘total search score’ to find out which countries have been the most interested about cryptocurrency since the market crash in April 2022.

The total search scores for the top 15 countries most interested in crypto are:

If you use these insights, we would appreciate a link to www.coingecko.com, Bitcoin or Ethereum pages on CoinGecko. A link credit allows us to keep supplying you with future data-led content that you may find useful.

Curious to find out more about our previous research studies? Check out this one we did on the Top 10 States in America Most Interested in Bitcoin and Ethereum.

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Julia Ng

Julia leads Growth at CoinGecko and is passionate about onboarding more women onto Web3. That said, she is generally poor at timing the market, so she DCAs for safety. Follow the author on Twitter @ngxinyajulia