CoinGecko, Your Crypto Companion

CoinGecko turns 11 today, and we’d like to say a huge thank you for being a part of our journey! Your support has been instrumental in helping us shape the world of crypto – and we’re incredibly grateful and honored, growing from a simple price tracker to becoming a trusted companion for millions worldwide.

As the crypto space evolves, so must we. To better reflect who we are today, what we stand for, and where we’re headed, we’ve strengthened our brand pillars and refreshed our brand with a new visual identity. Ultimately, we’ve created a friendlier, future-ready CoinGecko to be your crypto companion, while staying true to our goal of making crypto data accessible, actionable, and accurate.

Today, we’re excited to unveil a fresh look, new mascots, and a stronger foundation for our brand identity.

CoinGecko, your crypto companion

We believe that everything that can be tokenized will be tokenized—from cryptocurrencies to NFTs and real-world assets. As millions of tokens emerge in a decentralized world, our role is simple: to help you make sense of it all and empower the decentralized future.

Whether you're a seasoned trader or just starting out, we’re here to guide you as your crypto companion, through the ever-changing world of crypto. These pillars are at the heart of everything we do:

Trustworthiness

We strive to always be worthy of your trust, by consistently providing reliable data, being transparent and authentic.

Easy to Use

We strive to provide a seamless experience and organize extensive data in a way that’s easy to find and understand, regardless of your crypto experience.

Empowering

We strive to equip you with the right tools, data, and knowledge, so you can succeed on your terms, in the world of crypto.

Behind every chart, price alert, and feature update is our team, committed to serving you and the crypto community. From supporting new chains to launching tools that help you explore the next web3 frontier, we’re committed to being the best companion we can be because we’re on this journey with you.

Introducing our new brand identity

CoinGecko

Our logo features the familiar CoinGecko symbol, now with bold new colors and a simplified design for a clean, modern look. Our wordmark adopts a friendlier typeface and incorporates a unique element of our gecko—notice how its tail playfully flows into the letter “k” of our wordmark, adding an extra layer of visual cohesion and fun. Can you spot it?

After 11 years with the same logo, our new design reflects a more approachable, future-forward CoinGecko.

Our updated color palette captures the spirit of innovation in a vibrant, energetic spectrum.

GeckoTerminal

Launched in 2022, GeckoTerminal expands CoinGecko’s reach into the on-chain world and has since established itself as CoinGecko’s on-chain counterpart built on the same values and foundation.

To create visual cohesion, we’ve evolved GeckoTerminal’s logo to reflect the connection between the two, while retaining its bold and edgy personality.

Those familiar with our previous logo may recognize a familiar shape in the new symbol—a nod to our degen community who have been with us since the start!

Explore our fully refreshed look and design system at brand.coingecko.com.

Meet our new mascots, Gekko & Rex

You may have spotted these geckos over the last few days. It’s time to properly introduce them—meet Gekko and Rex, your new crypto companions!

Playful and geeky, Gekko is your dependable friend who doesn’t take himself too seriously—except when it comes to data. Rex, the analytical crypto degen, brings sharp insights and an unrelenting drive to uncover the next alpha.

Together, they embody the adventurous, curious, and innovative spirit of crypto, guiding you through green and red days, market swings, and everything in between.

Watch them come to life in this animated brand film, telling the story of how your crypto companion came to be:

To the next chapter, together

The journey doesn't end here – we’re only just getting started!

We’re grateful for the trust you’ve placed in us, and we’re committed to empowering you to confidently navigate the ever-evolving crypto landscape.

Together, we’ll push boundaries, embrace new challenges, and keep shaping the decentralized future we all believe in. Here's to the next chapter of our adventure!