Which Countries Are Most Interested in RWA Crypto?
The country most interested in crypto Real World Assets (RWA) is the US, which accounts for 14.8% of global interest in the narrative in 2024 to date. As a major arena for crypto, the US has previously led interest in other narratives, including small cap tokens and AI crypto.
Notably, the most popular RWA protocol among US crypto investors during this period is Ondo Finance (ONDO), which made up almost half of the country’s interest in RWA crypto. The US has also led interest towards most RWA protocols, for example representing almost a third of global attention in Goldfinch (GFI) and Maple (MPL) so far this year.
Other countries paying the most retail attention to RWA crypto are Indonesia and Türkiye, representing 10.1% and 8.0% of global interest respectively. Both countries have been more interested in the RWA crypto narrative as a whole, compared to any individual RWA protocols.
Besides Indonesia, 3 other Southeast Asian countries also ranked among those most interested in RWA crypto, namely Vietnam (2.9% share of global interest), the Philippines (2.2%) and Singapore (1.2%).
Neighboring India came in 4th with 6.3% of global RWA crypto interest, as the only South Asian country to rank in the top 20. Similarly, Brazil is leading South American interest in RWA crypto with a 3.3% share that ranks the country 9th globally, while Nigeria ranked the highest among African countries at 16th globally with a 1.5% share.
On the European continent, the UK has been paying the most attention to RWA crypto, representing a 5.6% share of global interest in the narrative. Separately, 6 out of the 27 European Union countries ranked among the global top 20 most interested in RWA crypto, with France in the lead holding a 3.9% share.
In total, the top 20 countries most interested in RWA crypto account for a majority 81.8% of global attention towards the narrative so far this year.
Top RWA Crypto Countries
The top 20 countries most interested in RWA crypto in 2024 are ranked by share of global traffic as follows:
Rank | Countries | Share of Global Interest |
---|---|---|
1 | United States | 14.82% |
2 | Indonesia | 10.09% |
3 | Türkiye | 8.04% |
4 | India | 6.34% |
5 | United Kingdom | 5.56% |
6 | France | 3.88% |
7 | Australia | 3.73% |
8 | Canada | 3.65% |
9 | Brazil | 3.33% |
10 | Germany | 3.03% |
11 | Poland | 2.91% |
12 | Vietnam | 2.88% |
13 | Netherlands | 2.71% |
14 | South Korea | 2.36% |
15 | Philippines | 2.23% |
16 | Nigeria | 1.47% |
17 | Greece | 1.39% |
18 | Singapore | 1.20% |
19 | Spain | 1.11% |
20 | Japan | 1.04% |
Methodology
The study examined non-botted web traffic by country from January 1 to September 16, 2024, based on CoinGecko’s overall Real World Assets (RWA) category page and the individual pages for all 8 RWA protocol coins, namely: Maker (MKR), Ondo (ONDO), Goldfinch (GFI), Centrifuge (CFG), Maple (MPL), TrueFi (TRU), Parcl (PRCL) and RealToken Ecosystem Governance (REG).
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