Coins: 14,822
Exchanges: 1,144
Market Cap: $2.381T 1.0%
24h Vol: $102.749B
Gas: 5 GWEI
Go Ad-free
Analysis
TABLE OF CONTENTS

TikTok Interest in Crypto Meme Coins

4.1
| by
Lim Yu Qian
-

TikTok interest in crypto meme coins reached an all-time high during the May 2023 crypto meme coins rally, with interest for the #memecoin hashtag peaking at the maximum level of 100. Crypto’s meme coins narrative gained popularity on TikTok despite the bearish crypto market, suggesting that crypto TikTok has grown as a community on the platform.

In fact, the May 2023 volume for #memecoin was double the highest level in the 2021 meme coin mania, when it reached 49 in November 2021. Buoyed by the larger crypto bull market, the first meme coin rally had shown the possibility of becoming meme coin millionaires, with Dogecoin (DOGE) and Shiba Inu (SHIB) emerging as some of the most profitable speculative assets.

The recent 2nd meme coin rally started at the end of April 2023, led by Pepe (PEPE), ArbDoge AI (AIDOGE) and others. This was reflected in TikTok users’ increased interest in #memecoin, which rose to a level of 38 in April 2023, after hovering in the 20s range for over a year. TikTok users’ interest in the #memecoin hashtag grew by around 2.6 times in May 2023, compared to April. 

#memecoin Content & Views on TikTok

TikTok creators made around 5,000 posts tagged with #memecoin during this period, which accounts for 26.3% of all #memecoin posts in total on the social media platform. In other words, at least 1 in 4 of all #memecoin TikTok content was created during the month of 2023’s meme coin rally, as TikTok becomes an increasingly relevant channel for crypto.

For the same period, TikTok recorded 33 million views of #memecoin content, which represents 19.0% of all #memecoin content views. Some of the countries that accounted for the highest share of #memecoin interest were the US (6 million views), UK (3 million), Germany (2 million), while Indonesia, Australia and Canada recorded 1 million views each in May 2023.

TikTok Users Interested in #memecoin, by Age Range

Age Range Percentage of Viewers
18-24 years old 56%
25-34 years old 29%
35+ years old 15%

More than half of the TikTok audience for #memecoin content are Gen Zs, with 56% of the viewers being 18 to 24 years old. The dominance of Gen Z interest in #memecoin is in line with their keen participation in FinTok (financial TikTok). 

The second most interested age group was millennials between the ages of 25 to 34, who represented almost 3 in 10 viewers (29% of audience). Those above the age of 35 years old were the minority at 15%, which might partly be due to the younger demographics of TikTok users as a whole.

Based on the data, crypto marketing on TikTok might perform better when it is tailored to the primary audience of Gen Zs and millennials.

What Countries are TikTok Users Interested in #memecoin From?

Rank Country Popularity Score 
(Average Popularity = 100)
1 Bulgaria 643
2 Norway 512
3 Estonia 471
4 Iceland 469
5 Denmark 456

TikTok’s #memecoin hashtag was most popular in Bulgaria, Norway, Estonia, Iceland and Denmark, where interest levels were 4.5 to 6.4 times above average. This suggests that European TikTok users tend to be more receptive to and engaged with crypto content on the social media platform, compared to TikTok users elsewhere. 

The most interested #memecoin countries on TikTok are different than the top meme coin countries checking for prices on CoinGecko, which further indicates that the European audience can be best reached through TikTok.

As such, crypto marketers can use this insight by focusing TikTok efforts on the Europe market when creating meme coin-related or similar content.

Methodology

The study examined TikTok interest over time for the hashtag ‘#memecoin’, based on interest volume data from TikTok Creative Center as of May 25, 2023. The scores represent relative volume compared to the trend’s peak volume of 100.

TikTok’s disclaimer for age range data: The approximate percentage of viewers associated with different age ranges. Only available for age ranges above 18 years old.

TikTok’s disclaimer for location data: The top locations in the world where this term is most popular. The value represents an index score. Example: If the score is 200, the trend is 2x as popular in this market compared to its average popularity on TikTok worldwide.


If you use these insights, we would appreciate a link credit to this article on CoinGecko. A link credit allows us to keep supplying you with future data-led content that you may find useful.

Curious to find out more about our previous research studies? Check out this one we did on metaverse land prices.

CoinGecko's Content Editorial Guidelines
CoinGecko’s content aims to demystify the crypto industry. While certain posts you see may be sponsored, we strive to uphold the highest standards of editorial quality and integrity, and do not publish any content that has not been vetted by our editors.
Learn more
Want to be the first to know about upcoming airdrops?
Subscribe to the CoinGecko Daily Newsletter!
Join 600,000+ crypto enthusiasts, traders, and degens in getting the latest crypto news, articles, videos, and reports by subscribing to our FREE newsletter.
Tell us how much you like this article!
Vote count: 26
Lim Yu Qian
Lim Yu Qian
Yuqian is a crypto research analyst at CoinGecko, covering a range of topics from NFTs to ETFs, crypto adoption and interest, and beyond. She's especially fascinated by the philosophical and socioeconomic aspects of crypto. She holds a Bachelor of Social Sciences with Honors from the National University of Singapore. Follow the author on Twitter @solosbrqt

Related Articles

Select Currency
Suggested Currencies
USD
US Dollar
IDR
Indonesian Rupiah
TWD
New Taiwan Dollar
EUR
Euro
KRW
South Korean Won
JPY
Japanese Yen
RUB
Russian Ruble
CNY
Chinese Yuan
Fiat Currencies
AED
United Arab Emirates Dirham
ARS
Argentine Peso
AUD
Australian Dollar
BDT
Bangladeshi Taka
BHD
Bahraini Dinar
BMD
Bermudian Dollar
BRL
Brazil Real
CAD
Canadian Dollar
CHF
Swiss Franc
CLP
Chilean Peso
CZK
Czech Koruna
DKK
Danish Krone
GBP
British Pound Sterling
GEL
Georgian Lari
HKD
Hong Kong Dollar
HUF
Hungarian Forint
ILS
Israeli New Shekel
INR
Indian Rupee
KWD
Kuwaiti Dinar
LKR
Sri Lankan Rupee
MMK
Burmese Kyat
MXN
Mexican Peso
MYR
Malaysian Ringgit
NGN
Nigerian Naira
NOK
Norwegian Krone
NZD
New Zealand Dollar
PHP
Philippine Peso
PKR
Pakistani Rupee
PLN
Polish Zloty
SAR
Saudi Riyal
SEK
Swedish Krona
SGD
Singapore Dollar
THB
Thai Baht
TRY
Turkish Lira
UAH
Ukrainian hryvnia
VEF
Venezuelan bolívar fuerte
VND
Vietnamese đồng
ZAR
South African Rand
XDR
IMF Special Drawing Rights
Cryptocurrencies
BTC
Bitcoin
ETH
Ether
LTC
Litecoin
BCH
Bitcoin Cash
BNB
Binance Coin
EOS
EOS
XRP
XRP
XLM
Lumens
LINK
Chainlink
DOT
Polkadot
YFI
Yearn.finance
Bitcoin Units
BITS
Bits
SATS
Satoshi
Commodities
XAG
Silver - Troy Ounce
XAU
Gold - Troy Ounce
Select Language
Popular Languages
EN
English
RU
Русский
DE
Deutsch
PL
język polski
ES
Español
VI
Tiếng việt
FR
Français
PT
Português
All Languages
AR
العربية
BG
български
CS
čeština
DA
dansk
EL
Ελληνικά
FI
suomen kieli
HE
עִבְרִית
HI
हिंदी
HR
hrvatski
HU
Magyar nyelv
ID
Bahasa Indonesia
IT
Italiano
JA
日本語
KO
한국어
LT
lietuvių kalba
NL
Nederlands
NO
norsk
RO
Limba română
SK
slovenský jazyk
SL
slovenski jezik
SV
Svenska
TH
ภาษาไทย
TR
Türkçe
UK
украї́нська мо́ва
ZH
简体中文
ZH-TW
繁體中文
Login to track your favorite coin easily 🚀
By continuing, you agree to CoinGecko Terms of Service and acknowledge you’ve read our Privacy Policy
or
Forgot your password?
Didn't receive confirmation instructions?
Resend confirmation instructions
IT'S FREE! Track your favorite coin easily with CoinGecko 🚀
By continuing, you agree to CoinGecko Terms of Service and acknowledge you’ve read our Privacy Policy
or
Password must contain at least 8 characters including 1 uppercase letter, 1 lowercase letter, 1 number, and 1 special character
Didn't receive confirmation instructions?
Resend confirmation instructions
Forgot your password?
You will receive an email with instructions on how to reset your password in a few minutes.
Resend confirmation instructions
You will receive an email with instructions for how to confirm your email address in a few minutes.
Get the CoinGecko app.
Scan this QR code to download the app now App QR Code Or check it out in the app stores
coingecko
Continue in app
Track prices in real-time
Open App