Advertising Policy

At CoinGecko, we strive to provide high-quality, valuable, and transparent information to our users. Accordingly, our advertising policies are designed to ensure that advertisements ("ad", "ads" or "advertisement(s)") on our platforms maintain a high standard while offering a safe and positive experience for users. Our advertising policy ("Ad Policy" or "Advertising Policy") herein therefore sets out the minimum standards that all advertisers ("you", "Advertiser(s)" or "advertiser(s)") on our platform must comply with.

For official inquiries, please contact us by submitting a ticket through https://support.coingecko.com/hc/en-us/requests/new.

CoinGecko offers two types of advertising options:

• Self-Serve Ads: Advertisers independently create and manage selected ads using our self-serve platform.
• Managed Ads: Direct engagement with our business development team for ad placements.

All advertisements are subject to CoinGecko's ad review and approval process (to be determined by CoinGecko in its sole discretion). While some self-serve ad placements undergo manual review before going live, others may be automatically approved based on predetermined criteria (as set by CoinGecko in its sole discretion). CoinGecko reserves the right to modify its review process at any time without prior notice or liability to anyone.

Campaign Considerations

1. Eligibility: Advertisers must meet certain credibility and quality criteria to be eligible.
2. Legal Compliance: Advertisers must comply with all applicable local, national, and international laws, including but not limited to financial advertising regulations, consumer protection laws, anti-fraud laws, and data privacy regulations. CoinGecko reserves the right (but not the obligation) to request proof of compliance. CoinGecko is under no obligation to monitor or ensure that any advertiser's advertisements are legally compliant. All advertisers are fully responsible for their advertisements, and in the event that CoinGecko faces any third party claims or regulatory sanctions, the advertiser of such advertisement undertakes to fully indemnify, defend and hold harmless CoinGecko against all claims, losses, damages, costs and expenses (including without limitation legal fees on a solicitor-client basis) howsoever arising as a result of the advertisement.
3. URL and Landing Page Requirements: URLs on any advertisements must offer a safe, non-deceptive experience and not redirect to content that is unrelated to the subject-matter described in the advertisement.
4. Prohibited Advertising Practices: CoinGecko strictly prohibits misleading, fraudulent, disruptive, or unethical advertising practices.

CoinGecko reserves the right to approve, reject, or remove any advertisement at its sole discretion based on internal policies, user safety considerations, and/or compliance requirements. Nonetheless, CoinGecko's approval (or allowance of an ad placement) does not howsoever waive, limit or reduce advertiser's liability under paragraph 3(b) above.

Ads (whether in whole or in part) containing any of the following types of content are strictly prohibited:

• Adult or Sexual Content
• Alcohol and Substance Use
• Copyright or Trademark-Infringing Content, or Content that infringes any rights (including without limitation intellectual property rights, ownership rights, licensing rights and/or privacy rights) of any third parties
• Counterfeit Goods and Services
• Drugs and Drug Paraphernalia
• Fraudulent or Unacceptable Business Practices
• Hate Speech and Discriminatory Content
• Defamatory, Derogatory or Offensive Content
• Healthcare and Pharmaceutical Products or Claims
• Phishing, malware, or scam-related websites
• Political Content and State-Sponsored Media
• Religious Content
• Seditious Content
• Tobacco and Related Products
• Weapons, Firearms, and Accessories
• Content that seeks to or appears to imply an endorsement by, affiliation or association with CoinGecko or any of its related companies or any of their respective officers
• Any other type of content that would be illegal under Singapore law or the laws of the jurisdiction in which the advertiser is domiciled.

CoinGecko reserves the right to modify, add to, or reclassify the abovestated prohibited content categories at its sole discretion without prior notice or liability to advertisers, and shall be entitled to immediately remove any ad containing (fully or partially) any prohibited content without providing any prior notice or refund (whether in whole or in part) thereto, without any liability whatsoever to the advertiser, and without limiting any other remedies available to CoinGecko at law, in tort, contract or equity for Advertiser's breach hereto. Advertiser agrees to fully defend, indemnify and hold CoinGecko harmless from any and all claims arising from non-compliance with any provision herein this Ad Policy.

Advertisers must not:

• Use "CoinGecko" or "GeckoTerminal" in domain names, URLs, or branding without prior written approval from CoinGecko.
• Imply endorsement by or affiliation with CoinGecko or GeckoTerminal (or any of CoinGecko's related companies or officers) unless CoinGecko has approved such advertisement in writing in advance.
• Use CoinGecko's or GeckoTerminal's trademarks, logos, or brand elements of CoinGecko or its related companies without prior written consent from CoinGecko.

Violations may result in immediate rejection or removal of advertisement at any time without prior notice or liability to advertiser, as well as (without limitation) permanent advertising bans, legal actions and/or any other remedies available at law, in contract, tort or equity. No refunds (whether in whole or in part) will be provided in the event of CoinGecko's removal of an existing advertisement as per the foregoing.

Advertisers interested in running an ad on CoinGecko should follow these steps:

6.1 Self-Serve Ads

1. Create an account.
2. Select ad placement.
3. Define campaign details, target audience and budget.
4. Create and preview the ad.
5. Submit for review. Some placements may be auto-approved based on predetermined criteria, while others require manual review, which takes up to 48 business hours.
6. Once an ad is submitted, advertisers must complete payment before the campaign can be activated. Payments can be made per campaign, or advertisers can preload credits for future campaigns.
7. Ads will run according to the defined campaign settings. Charges will be deducted based on ad delivery metrics, such as per click (CPC) or per impressions (CPM), depending on the available ad format.
8. Advertisers can pause their ads at any time. While paused, no charges will be deducted, and the remaining budget will stay in their credit balance. The campaign can be resumed later using the existing balance.
9. Advertisers can choose to end their campaigns at any time. Any unused budget will be credited back to their ad account and can be used for future campaigns.
10. Advertisers can track ad performance and spending via CoinGecko's self-serve platform.

6.2 Managed Ads

1. Submit a request via CoinGecko Advertising Landing Page https://landing.coingecko.com/advertising with:
   • Ad unit type
   • Campaign start and end dates
   • Budget
   • Targeting options (e.g., geographic location, coin targeting)
   • Marketing objectives (e.g., brand awareness, user conversions, community engagement, ecosystem growth)
2. Receive a quote from CoinGecko.
3. If you agree to CoinGecko's fee quote, send us your company details (company name, address) and select a payment method (ETH, BTC, USDC (ERC20), USDT (ERC20) or USD Bank Transfer).
4. When the quotation has been agreed upon between both parties, we will send you an Insertion Order for confirmation.
5. The invoice with payment details will be sent when the Insertion Order is signed and received by CoinGecko.
6. After payment has been received, please share your creatives with CoinGecko for ad trafficking and let us know your ad reporting frequency (daily, weekly, monthly, or end-of-campaign).
7. All ads must comply with our ad servers' policies and guidelines. CoinGecko reserves the right to reject any advertiser, creative, link, or content in its sole discretion. Banners must be in PNG, JPG, GIF, or HTML5 format and must not exceed 500KB in file size.
8. All purchased ads are non-refundable except for the situation where CoinGecko rejects the advertiser prior to placement/going live with an ad.

CoinGecko uses Google Ad Manager (DFP) for selected ad placements. Advertisements must comply with Google Ad Policies.

8.1 Self-Serve Ads

• CoinGecko operates on a prepaid credit system. Unused credits are non-refundable but can be used for future campaigns.
• Refunds to the original payment method are only granted in limited circumstances upon CoinGecko's evaluation in CoinGecko's sole discretion.

Refund Eligibility

• Rejected Ads (Before Going Live): If an ad is rejected due to non-compliance, the advertiser may modify and resubmit. If modification is not possible due to prohibited content, the amount will be refunded as credit.
• Paused Campaigns: No refunds. The unused budget remains in the advertiser's balance for future use.
• Ended Campaigns: No refunds. Any remaining budget is credited to the advertiser's ad account.
• Account Closure by Advertiser Request: Refunds are considered case-by-case, subject to CoinGecko's approval.

Account Closure Refund Policy

• Advertisers who request to close their account permanently after twelve (12) months of opening their account may be eligible for a refund of their unused credits to the original payment method, subject to CoinGecko's approval (to be determined in CoinGecko's sole discretion).
• Advertisers requesting account closure are encouraged to use their remaining credits as refund is not guaranteed or may be pro-rated to take into consideration CoinGecko's administrative costs.
• Without limiting CoinGecko's sole discretion to determine whether to provide a refund, specifically CoinGecko reserves the right to decline refund requests for accounts with previous violations or suspicious activity (as determined in CoinGecko's sole discretion).
• Advertisers can submit a refund request through CoinGecko Support https://support.coingecko.com/hc/en-us/requests/new.
• Where CoinGecko in its sole discretion agrees to a refund (whether in full or pro-rated), the said refund shall be made within 30 days.

8.2 Managed Ads

Payments are non-refundable, except in cases where CoinGecko rejects an advertiser before ad placement, in which case a full refund will be issued.

CoinGecko reserves the right to, at any time and from time to time:

• Review and update this Ad Policy at any time without prior notice or liability to any persons or companies. It is the duty of advertisers to check regularly this Ad Policy for any updates and amendments.
• Modify refund policy at any time to align with platform changes and industry best practices.
• Reject, suspend, or remove ads that violate this Ad Policy.
• Terminate advertising relationships with advertisers who engage in misleading or fraudulent practices and notwithstanding termination, such advertisers undertake to continue fully defending and indemnifying CoinGecko for all damages, losses, costs and expenses (including without limitation legal fees on a client-solicitor basis) in the event of any claims or sanctions directed at CoinGecko due to such advertisers' advertisement(s), and this undertaking shall survive the termination of the advertising relationship between CoinGecko and the advertiser.

For any inquiries regarding advertising opportunities, please contact our team via https://landing.coingecko.com/advertising/.